Pricing a website is complex. There are dozens of variables that can affect the total cost. On top of that, many clients become justifiably confused by the wide disparity in designer fees.
Sometimes the cost of a website is driven by a client’s predetermined budget. In those instances, the only question is what’s possible within the budget? More frequently, however, we speak to customers who haven’t determined a budget. Given the myriad of options and ever-evolving website standards, it’s not surprising. Still, others may want to see a range of creative design concepts first before settling on a final cost.
No two projects are ever the same. Each presents its own set of unique criteria that will affect the total cost. We’re here to help.
We’re happy to consult with you about your prospective costs before you commit to anything. We’ll walk you through a list of variables — including brand considerations, content, functions, features and other design factors — that should be considered in building your site. Once we have enough details, we’ll provide you with a preliminary estimate at no cost. Don’t be shy, give us a call.
We’re happy to consult with you about your prospective costs before you commit to anything. We’ll walk you through a list of variables — including brand considerations, content, functions, features and other design factors — that should be considered in building your site. Once we have enough details, we’ll provide you with a preliminary estimate at no cost. Don’t be shy, give us a call!
At Amara Grimes Design, we pride ourselves on our professional training, knowledge and experience. We believe every project, however large or small, is a reflection of our skill and reputation. Our goal is to create fresh and original design solutions that produce meaningful results for our clients.
Real designers. Real design.
$5K – $6K
Small to average size; site content is client-supplied and well-prepared; some plugin features available.
$7K – $14K
Average size; site content is client-supplied and well-prepared; includes concept and design for masthead (with slider or similar masthead feature) based on client’s branding; wider selection of plugin features available.
$15K – $35K (and up)
All sizes; analysis and development of client’s content; development of original content and copywriting; custom-built components and plugin features possible; comprehensive integration of client’s brand and marketing design.
$20K – $50K*
A turnkey site design with secure and fully functioning shopping cart platform. (In some circumstances, simple and smaller e-Commerce sites with well-prepared content can be produced for $7.5K – $20K.)
The first fork in the road when we discuss website design with clients is the question of basic website design versus UX design and site development.
Let’s start with basic website design. By our definition, a basic website design assumes that pretty much all of the content for your website has been developed and prepared prior to handing it over to us, the designers. We take your supplied content and make it look good. For the most part, we’re not concerning ourselves with creating or developing the site content. Typically, the only original content we create — beyond the overall awesome site design! — is an original and impactful design for the masthead on your home page.
UX design and site development. “UX” is shorthand for “user experience.” UX design and site development involves a more comprehensive design process that includes a deeper analysis of your entire website including concept and content. It aims to not only meet your target user’s highest expectations but, if possible, exceed them. We take whatever content you propose and bring to it our own experiential and marketing ideas to create a more engaging experience and lasting impression. This may require re-working client-supplied content or creating new content from scratch to accomplish the proposed design concept.
As you can guess, a basic website design is generally much less expensive than UX design and site development. With few exceptions, the Basic Business and Business PLUS site estimations shown in the ball park pricing above adhere to the basic design approach — you provide reasonably prepared content and we make it look good.
We always recommend, however, our clients consider the UX/development approach. This comprehensive approach allows us to bring our creative talent and experience to the conceptualization, content development and design of your entire website for a more effective final product.
In either case, we can help you tease out the factors that will affect the total cost as part of your consultation.