Causeway Analytics is a division of Causeway Capital Management Company (CausewayCap) located in Los Angeles, CA. Causeway asked us to develop a website to generate awareness and to provide convenient access to its analytic services — specifically to its “Risk Lens” product. Causeway’s analytic services are offered “gratis” to portfolio managers, institutional investors and other professionals responsible for overseeing large investment portfolios. It functions to assess actual investment performance against stated performance goals. The website development centered around providing a summarized and concise explanation of “who, why and how” while a special effort was made to avoid dense technical detail that might overwhelm potential users in favor of an easy to grasp conceptual explanation. Bright friendly colors combined with some references to the parent company’s brand helped create a fresh and engaging site design.