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Ascend Financial Consultants

A marketing brochure for Ascend Financial Consultants promotes the financial services offered by this California firm. Located in scenic Pasadena, a Los Angeles-adjacent community at the foot of the San Gabriel Mountains, the brochure plays off of the company’s mountain peak logo and “ascend” metaphor. Designed to resemble a mountaineering brochure for rugged adventurers á la REI, the pages are bound together with a carabiner and printed on recycled flecked paper stock to achieve a natural and outdoorsy tone. The goal was to create a unique and memorable services brochure that the firm’s recipients would be more likely keep on a desk or shelf and share with a friend or business associate rather than toss in the trash after viewing – thus providing more visibility and marketing potential.

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